HEALTHCARE · PRIVATE CLINIC

A new clinic with no clients — 60 bookings in the second month.

Sense is a new aesthetic medicine and dental clinic in Košice. When it came to us in August, it had spent almost €600 on ads that month and got one client out of it — and only because a competing clinic had no free slot.

Partner since September 2026

bookings in October

new clients a month

€19

per booking

The starting point

A new clinic with two specialities and almost no clientele. The ads were running, but they had nowhere to lead: no online booking, no price list people could read at a glance, and no tracking to base decisions on. The result for August: almost €600 on ads and one new client.

What we did

First the foundation. We set up online booking in Bookio — services, prices, doctors and slots — so people can book in a few taps, even from the sofa in the evening. We reworked the website and price lists so it is clear what costs what.

Then the ads. Since 9 September separate campaigns run for dentistry and aesthetic medicine on Facebook, Instagram and Google, targeted at Košice and the surrounding area. We make the creatives ourselves: a specific treatment, a "from" price and the clinic's real doctors instead of stock photos.

Every Bookio booking is sent back to Meta and Google Ads, so we see which ad brings patients, not just clicks. From October the campaigns optimise directly for bookings. Alongside that we advise the clinic on which services to push, which offers make sense and what to leave out.

What it did for the clinic

In September, in under three weeks of campaigns, 26 bookings and 20 new clients came in. In October it was 60 bookings and 48 new clients — on a similar budget. The cost per booking fell from €45 to €19, and the booked services were worth 3.7 times what went into ads.