From months in the red to a profitable e‑shop.
Athleeya makes women’s activewear — quality Italian fabric, sewn in Slovakia. After roughly two years with a large agency the shop was losing money and the owner was ready to close it. In February 2026 she stopped marketing altogether, left the agency and went looking for someone else. She came to us asking whether anything could still be done.
The starting point
The account had run at a loss for months on a low ROAS. The ad accounts were set up wrong, the targeting was aimed beside the mark, and the budget was scattered across two markets without either one working properly. It was not that too little was being spent — it was being spent badly.
What we did
We rebuilt the account structure from the ground up and focused on Slovakia alone instead of splitting across SK and CZ. One market you can win is worth more than two you are only topping up.
We moved the budget to where it actually earned, and set the measurement up so it was visible what worked.
| Change | |
|---|---|
| Budget | −44 % |
| Orders | unchanged |
| Cost per purchase | −44 % |
| ROAS | 255 % → 409 % |
The same months on both sides, so seasonality cannot flatter the result.
Results
- The same number of orders on a 44% smaller budget
- Cost per purchase down 44%
- ROAS of 409%, up from 255%
- On Meta alone, a ROAS of 521% on a 69% smaller budget
- In profit from the first month
- The owner extended online selling to the end of the year, even after closing the physical shop
March–May 2026 compared with March–May 2025 · Slovak ad accounts
