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In the last decade, LinkedIn has moved from the periphery to the center of the professional and business world. The professional networking platform has grown exponentially, boasting more than 774 million users as of 2022 and showing no signs of slowing down. But what does this growth mean for businesses and individuals? Let’s dive in. […]

In the digital era, the boundaries of business have dissolved, and social media platforms have emerged as crucial elements of an effective B2B sales strategy. LinkedIn, the world’s largest professional network, is an untapped goldmine for B2B marketers and salespeople. However, simply having a LinkedIn presence isn’t enough; the true power lies in turning those